How to Find a Lucrative Niche for Your Website

Today, I will teach you how to find a lucrative niche for your website.

Proper niche research and selection are vital to building a profitable niche site.

It’s the difference between making $0 and $10,000 per month.

If you learn how to do it well, not only will you save a lot of time and resources. But you can expect to make thousands of dollars per month with minimal effort.


A lot of people make some common niche research mistakes.

Let’s go over them so you can avoid making these mistakes yourself.

Common Niche Research Mistakes

1. Picking a niche that is too narrow


  • Tennis Rackets
  • Air Fryers
  • Table Saws

Instead, you want to go for:

  • Tennis
  • Frying / Cooking
  • Woodworking / Home Improvement

You want to choose a broad topic, so you have room to grow.

2. Picking a low search volume niche

How are you supposed to monetize if nobody is searching for those keywords? How are you supposed to grow?

Pick a niche where you have the runway to become an authority. Google loves authority sites.

3. Picking a niche with no competition

You might think this is a good thing.

You might think you’ve struck gold and found a niche that nobody is into.

But you have to think about why that’s the case.

More likely, there isn’t any money to be made in that niche.

4. Too much competition

If there’s too much competition, it will eat into your budget and profitability.

How much content will you have to write?

How many links will you have to build?

You have to pick a niche that suits your budget and skill level.

5. Fads

Beware of FADS.

The hype can fade, and you could end up with a site with declining search volume.

You want to pick a niche that’s EVERGREEN.

For example:

If you built a site about fidget spinners, you probably did well in 2017, but you’d be screwed right now.

6. Practicality, not passion

You do not have to be passionate about your niche.

It is practicality, not passion, that will lead you to profitability.

Pick the niche with the best ROI, even if you are not passionate about it.

Passion is a luxury you cannot afford when building niche sites.

Now that you know what mistakes to avoid, you’re practically 80% of the way to finding a profitable niche.

Here are my best tips to take you all the way:

Explore Website Marketplaces

Explore website marketplaces like Flippa and Empire Flippers. These are the best places to find niche ideas.

These marketplaces have tons of listings revealing URLs, niches, traffic, and earnings.

On Empire Flippers, you want to filter for sites monetized via affiliate and display ads.

This is all valuable information.

It gives you an idea of how much you can make if you were to rank for the same topics, in the same niche, with the same monetization methods.

Use Tools Like Ahrefs

You can use tools like Ahrefs‘ Content Explorer to find low-competition, high-traffic niches.

All you need to do is search for “amazon associates” because most niche sites will have an Amazon disclaimer on their pages.

You will also want to filter for sites with website traffic over 5,000 and DR less than 30. You can adjust these filters to whatever suits you.

You end up with thousands of niche websites you can browse through for inspiration.

Leverage Niche Site Databases

Lastly, you can leverage niche site databases like Niche Site Metrics and NicheFinder.

These are databases of thousands of niche websites.

They can speed up the process and help you find low-competition, high-traffic niches.

Now that you know how to find lucrative niches, you’re one step closer to building that niche site that generates a 5-figure/mo income.

I hope this was helpful!

Finding a niche usually isn’t a big problem. It’s choosing a niche that often prevents someone from starting.

In next week’s newsletter, I will teach you how to evaluate niches, so you know which ones are worth pursuing. So stay tuned!

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