How to Write Content that RANKS

Today, I will teach you how to write useful, informative, and in-depth content that ranks.

Great content is a MUST if you want search engines to recognize your website’s authority and expertise.

You will not only please the search engine, but your readers will also find what they’re looking for.


Many people don’t know HOW actually to write useful and informative content.

People fail because of:

– Thin content – doesn’t cover enough relevant topics
– Generic content – lacks personal thoughts, opinions, and experiences
– Wrong structure – doesn’t have the ideal hierarchy of content relevance
– Wrong search intent – failing to provide what the readers are looking for
– Non-NLP-friendly content – doesn’t answer the audience’s queries clearly

Can you relate to one or more of the problems above?

Don’t worry.

I will teach you EVERYTHING you need to know to write relevant, informative, and in-depth content and help you dominate your niche.

Here’s how:

Understand the Intent of the Keyword

Before anything else, you need to understand what your article should ACTUALLY talk about.

What is the target intent of the keyword?

What information are the readers expecting when searching for your keyword?

Your article should satisfy what the reader is looking for.

How do you find the target intent of a keyword? Simple.

Just GOOGLE the keyword and look at what’s already ranking.

From these top-ranking competitors, you can see what kind of article you need to write to rank.

For example, if you Google the keyword how to sketch a face, you’ll see a bunch of competitors on the SERP:

From here, you can already tell what type of article you should write.

The reader is looking for a how-to guide.

Other popular content types include:

– Single Product Reviews
– Product Round-ups
– Alternative Posts
– Vs Posts
– Listicles

The goal is to give the readers EXACTLY what they’re looking for!

Create Your Article Outline

Once you figure out the intent of the keyword, it’s time to set up the outline.

To write in-depth content, you need a great outline.

It should cover ALL relevant subtopics.

To do this, you need to research and scan the top-ranking competitors of your keyword.

Take note of the following:

– What headers they’re using
– What subtopics they’re covering
– How they’re arranged

After thoroughly researching the topic, select the common and relevant headers/subtopics.

Include these sections in your own outline.

Arrange them by RELEVANCE. Prioritizing what the audience wants to learn or understand first.

Any supplementary content and sections should be LOWER in the article.

Use proper heading sizes for easy reader navigation and article organization.

For example:

Keyword: best pencils for artists

– H1/Title – 10 Best Pencils for Artists in 2023: A Full Buying Guide!
     – H2 – The 10 Best Pencils for Artists
          – H3 – Product 1
          – H3 – Product 2
          – H3 – Product 3
     – H2 – What to Consider Before Buying the Best Pencil for You
     – H2 – Regular Pencils vs. Mechanical Pencils: Which Is Better for Artists?
          – H3 – Regular Pencils
               – H4 – Characteristic #1
          – H3 – Mechanical Pencils
               – H4 – Characteristic #1
     – H2 – FAQs
          – H3 – FAQ #1
          – H3 – FAQ #2
          – H3 – FAQ #3
     – H2 – Conclusion

Find Relevant FAQs and PAA Questions

After adding all the relevant headers to your outline, it’s time to add some FAQs to the bottom of your article.

Including these queries will ensure that you’ll discuss EVERYTHING about the topic.

These can also help you gain a little bit more traffic via secondary keywords!

To find relevant FAQs to add, take a look at what the competitors included in their FAQs.

Better yet, you should Google the primary keyword and check out the People Also Ask (PAA) section.

You can find all the related questions Google thinks are relevant to your keyword here.

Start Writing

After setting up your outline and including all the relevant FAQs, it’s time to write the actual content.

When writing informative and relevant content, you need to ensure it is NLP-friendly.

No fluff. No unnecessary salesy language. Don’t beat around the bush.

Your content needs to be direct and concise, and it should answer the intent of the keyword.

This is a perfect example of how you should write your content:

The answer direct, concise, and given immediately in the first sentence.

The supplementary content followed.

Writing your content this way will make it easier for Google to scan and understand your article.

(And recognize your authority and expertise on the topic)

Useful and informative content starts with understanding what the reader is looking for.

Identify their questions and provide them with the answers.

It’s your job to give them all the information they need!

After that, it’s all about covering all subtopics and writing content that is insightful, concise, and straightforward.

Now that you know how to write content that RANKS, you’re ready to move on to on-page optimization.

Next week, I will give you a comprehensive list of the best on-page SEO practices.

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