Project Epimetheus: 100 to 2,215 organic clicks per day with SEO

The Client

An immersive events company known for its virtual and in-person experiences. While they've thrived thanks to ongoing partnerships and word-of-mouth, they haven’t yet reached the same level of success online.

The Objective

Boost online visibility and drive more direct bookings from their website—reducing dependence on corporate partnerships and creating a stronger, more diverse revenue stream.

↓ Results ↓

+2,115%

Organic Traffic

$256,260

Annual Traffic Value

307

Top 3 Keywords

1,353

Top 10 Keywords

This brand spent $5k/month on SEO but was stuck at ~100 clicks per day.

Their last agency used a cookie-cutter strategy that didn’t work.

Continue reading to discover how we were able to get 20x results with much less.

Table of Contents

Our Approach

1. Evaluated Their Situation

– They already had a strong backlink profile (years in the market).

What they really needed was more content. You can’t rank for keywords you never target.

 

2. Built a Topical Map

– Found every keyword related to their products.

– Published 12+ pages/month to show Google they’re the authority.

– Linked these new pages to core pages.

 

3. Optimized Existing Pages

– Updated titles & content.

– Improved internal linking.

 

4. Built Fewer—But Better—Backlinks

– Only 5 per month from real sites with 1k+ visitors/month.

– High authority (DR 30+) with a good ratio of referring domains.

 

5. Target Seasonal Keywords

– Key for this brand since most revenue comes in Q4.

– Focused on ranking for high-impact seasonal terms.

Why It Worked

– They didn’t need more cheap backlinks.

– They had tons of untapped keywords they weren’t targeting.

– This meant that a few high-quality links + plus lots of focused content = big SEO gains.

The Results

Project Epimetheus
+2,115%

Organic Traffic

$256,250

Annual Traffic Value

307

Top 3 Keywords

1,353

Top 10 Keywords

– Daily clicks: ~100 → 2,215

– Page One Rankings: Now at 1,300+ (up from just ~100)

– Real sales from SEO—without wasting $5k/month on another cookie-cutter plan.

The Lesson

Your SEO must fit your brand’s unique needs.

Stop investing in one-size-fits-all strategies.

Find out what truly moves the needle—and do that.

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