Project Geras: $3,704 to $9,750 in 2.5 Months
An established e-commerce brand catering to older adults with specialized products. While they enjoy strong relationships with care facilities, they’ve yet to tap into their full potential for direct-to-consumer sales on their website.
Strengthen their online visibility and increase direct-to-consumer revenue on their Shopify store—reducing reliance on wholesale partnerships and creating a more robust, sustainable sales channel.
↓ Results ↓
Organic Revenue
Organic Traffic
Top 3 Keywords
Top 10 Keywords
To get SEO results in less 3 months, we always use our “SEO Quick Wins” playbook.
Here were the 6 steps we took to get our client quick SEO results:
Technical SEO
We always start with a Technical SEO audit.
You don’t want to make it hard for search engines to crawl and understand your site.
This brand had no major issues, but we fixed a few things:
- Orphan pages
- Duplicate pages
- Missing alt text & meta descriptions
I’ve put together a FREE training going over our whole technical SEO audit process.
You can download it here: https://607.media/free-training-technical-seo/
Navigation
They repeated the same words everywhere, thinking it would help SEO:
- Men’s X
- Men’s Y
- Men’s Z
- Women’s X
- Women’s Y
- Women’s Z
Instead, we simplified:
Men’s
- X
- Y
- Z
Women’s
- X
- Y
- Z
Don’t worry—the search engine will understand just fine.
Homepage
They featured their best-selling products at the top.
But these products had no search volume…
Their product categories, on the other hand, had significant search volume.
So we moved those category pages (with the highest search volume) to the top of the homepage.
And moved the best-selling products below.
This way, the homepage’s strong link equity goes to pages that actually get searched.
Collection Pages
Collection pages drive revenue, so we focused on them first.
We built more collections.
We optimized existing ones.
And added relevant internal links.
This boosted relevance and authority in the eyes of the search engine.
Supporting Blog Content
We published 2 blog posts per week.
Each one was crafted to support the collection pages through:
- Topical authority: Showing Google they’re experts in the niche.
- Internal linking: Boosting SEO by passing link juice from the blog posts to the shopping pages.
Backlinks
Lastly, we focused on building powerful backlinks.
We mostly built link insertions on pages that already had traffic.
These have been working really well for us.
One of these links to a key collection page shot it to #1 for its main keyword.
Results
Organic Revenue
Organic Traffic
Top 3 Keywords
Top 10 Keywords
We nearly tripled organic search revenue in 2.5 months.
From $3,704 in September to $9,750 in December.
And before you say it’s just Q4…
Their December organic revenue was 41.26% higher than November.
Plus, you can see a clear jump in monthly sessions.
They’ll keep reaping these rewards as they rank for more keywords each month.
Want Results Like This?
Schedule a FREE Consultation Now
Schedule a FREE Consultation Now
By the end of this call, you will have an actionable SEO strategy to skyrocket traffic on your Shopify store.
