Project Rhea: +629.54% Organic Traffic in 3 Months

The Client

A small brand specializing in children's products. They've been featured on prestigious outlets like CNBC and The Wall Street Journal. Their business is doing very well on Amazon, but they haven't seen much success on their Shopify store.

The Objective

Improve the brand's organic presence online and grow revenue directly through their own Shopify store to diversify revenue streams and reduce reliance on Amazon.

↓ Results ↓


Organic Traffic


Annual Traffic Value


Top 3 Keywords


Top 10 Keywords

To get SEO results in less 3 months, we always use our “SEO Quick Wins” playbook. 

Here are the 5 steps we took to get this client quick SEO results:

SEO Quick Wins Playbook

Technical SEO

Because this was a small brand with just a few pages, there weren’t any serious technical SEO issues. We just ran a Sitebulb crawl and found issues such as:

  • Orphaned pages
  • Missing alt text
  • Missing H1 tags
  • Missing Meta Descriptions

Once we resolved all these technical SEO issues, we shifted our focus to content and backlinks.

I’ve put together a FREE training going over our whole technical SEO audit process.

You can download it here:

Site Architecture

After the technical audit, the next step we took was to improve site structure and navigation.


We need to make it easy for both users and search engines to navigate and crawl the content on our website.

For this small store with limited product offerings, we decided to directly feature product pages in the navigation bar.

Previously, the store used broad and generic categories like “hair,” “bath,” and “bundles” in its navigation. Such vague categorizations do not provide any additional SEO value, as they do not accurately describe the products or target keywords with enough search volume.

Instead of generic terms, we used keyword-rich anchor texts that precisely described the products. Here are some examples in the cycling shorts niche:

  • “men’s cycling shorts” not just “men’s”
  • “waterproof cycling shorts” not just “waterproof”


This brand featured “best sellers” and broad categories like “hair care” at the top of their homepage.

These seem fine, but this is actually a very common SEO mistake.

Best sellers may be good for user experience but lacks specific search volume to drive organic traffic. While broad categories like “hair care” are highly competitive and challenging to rank for.

Instead, we restructured the homepage to feature product pages with the highest search volume. This not only allowed us to direct link juice to the pages we wanted to rank but also allowed users to find the brand’s best products immediately.

Shopping Pages

When it comes to Shopify SEO, we always prioritize the shopping pages because they drive nearly all of the revenue growth.

And for a smaller brand like this, with very limited product offerings, the focus was specifically on the product pages.

The main issue with their product pages was that there was barely any content on them!

We want to add content because it increases relevance and helps search engines better understand what the page is about.

There is a strong positive correlation between the amount of content on a product page and rankings.

We added SEO-optimized content to all the product pages using our product page template below:

product page template
Product Page Template

The goal was not just to add content to the product pages but also to improve the conversion rate.

We’ve also seen a positive correlation between conversion rates and rankings.

High conversion rates signal to search engines that users are finding exactly what they’re searching for.

Supporting Blog Content

After optimizing shopping pages, we published one relevant blog post per week. The goal with the blog content wasn’t necessarily to rank them but to help support the rankings of the product pages via topical authority and internal links.

Topical Authority: Each blog post was crafted to support the product pages, reinforcing the brand’s expertise and authority in its niche.

Internal Linking: We strategically used these blog posts to create internal links to product pages. This not only improves user experience but also improves SEO by distributing link equity throughout the site.

Foundational Backlinks

Lastly, we did some link building.

Link building is the powerhouse that drives Shopify SEO. To rank for high-volume transactional queries, strategic link building is an absolute must.

At the beginning of every new Shopify SEO campaign, we always build the following foundational backlinks:

  • Citations
  • Social Profiles
  • Press Releases
  • Media Links
These foundational backlinks improve your brand’s authority and signal to search engines that your brand can be trusted (and ranked higher on SERPs).



Organic Traffic


Annual Traffic Value


Top 3 Keywords


Top 10 Keywords

This case study highlights the effectiveness of our “SEO Quick Wins” playbook in driving immediate SEO improvements.

Consider implementing some of the strategies mentioned above, from restructuring your navigation and homepage to publishing supporting blog content. Your rankings are bound to improve.

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By the end of this call, you will have an actionable SEO strategy to skyrocket traffic on your Shopify store.